Radio
Our coverage reaches more than 27 million people in Brazil.
Source: Kantar IBOPE Media EasyMedia | GSP | CAM | GRJ | BHZ | POA | SAL | DFE | CTA | FLO | MAR/2024 TO MAY/2024 | Broadcasters affiliated with BTN Network (Except Radio Stations – SP: Capital AM, Capital FM and Tropical FM / CAM: Central AM, Conecta FM, Mix FM and Rádio Brasil AM / RJ: Gospel FM / BH: Inconfidência AM / POA: CBN FM and Felicidade FM / SAL: Bahia FM Sul, Baiana FM Riachão do Jacuípe, Bandnews FM and Excelsior Recôncavo FM / CTA: Difusora AM)| GSP: (18.092.839) | CAM: (999.079) | GRJ: (10.567.740) | BHZ: (4.965.305) | POA: (3.405.983) | SAL: (2.965.158) | DFE: (2.369.433) | CTA: (2.911.916) | FLO: (1.126.715) | Total 9 markets (47.404.168) | BOTH | 07-20 | Mon-Sun | ALC30# | UNI#
Premium Placement
Only one advertiser per traffic report and testimonials integrated into the news. The listeners attention is on their higher pitch when the traffic report is broadcast, with great advantages for good results.
High reach and high frequency
All ads are rotated to ensure coverage across every radio station delivering effective reach and frequency.
Prime Time
The traffic report is mostly served during the rush hour, with updates on drivers’ path during the most relevant time of the day and with the highest audience of radio.