Our coverage reaches more than 27 million people in Brazil.
Source: Kantar IBOPE Media EasyMedia | GSP | CAM | GRJ | BHZ | POA | SAL | DFE | CTA | NOVEMBER/2021 TO JANUARY/2022 | Broadcasters affiliated with BTN Network (Except broadcaster CAM: Conecta FM e EP FM / GRJ: Manchete AM / BHZ: FM O Tempo / POA: CBN AM, Guaíba AM e Guaíba FM / SAL: Bahia FM Sul, Baiana FM, Baiana FM Riachão do Jacuípe, Bandnews FM, Excelsior AM, Excelsior FM, Excelsior Recôncavo FM e Salvador AM / CTA: CBN FM, Difusora AM, Mais FM e Uni FM) | GSP: (19.357.715) | CAM: (1.066.865) | GRJ: (11.743.454) | BHZ: (5.180.056) | POA: (3.788.398) | SAL: (3.412.520) | DFE: (2.557.194) | CTA: (3.009.558) | Total 8 markets (50.115.760) | BOTH | 07-20 | Mon-Sun | ALC30# | UNI#
Only one advertiser per traffic report and testimonials integrated into the news. The listeners attention is on their higher pitch when the traffic report is broadcast, with great advantages for good results.
High reach and high frequency
All ads are rotated to ensure coverage across every radio station delivering effective reach and frequency.
The traffic report is mostly served during the rush hour, with updates on drivers’ path during the most relevant time of the day and with the highest audience of radio.